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How to Setup a Tiktok Shop (Full Tutorial for Beginners)

Alright, let’s dive into the world of TikTok shops! In this tutorial, Bryan Guerra will guide you step-by-step on how to set up your very own TikTok shop. Whether you’re a seller, creator, partner, or affiliate, this tutorial is specifically designed for beginners who want to start their journey in the world of e-commerce. Bryan will walk you through the process of signing up, choosing your shop location, and selecting your primary products. He’ll also provide helpful tips on why it’s best to set up a new shop rather than linking it to an existing account. So, grab a notepad and get ready to take notes as Bryan Guerra shares all the valuable information you need to know to successfully set up a TikTok shop!

Setting up a Tiktok Shop

Accessing Shop.tiktok.com

To begin setting up your Tiktok Shop, you need to visit Shop.tiktok.com. Once you’re on the website, click on the “Get Started” button to start the process.

Choosing your seller type

As a seller, you’ll need to select the appropriate seller type. Tiktok offers different options such as sellers, creators, partners, and affiliates. Since you’re interested in setting up a Tiktok Shop, choose the “Seller” option.

Signing up with your phone number, password, or email

Next, you’ll be prompted to sign up to create your Tiktok Shop account. You have the option to sign up using your phone number, password, or email. Choose the option that is most convenient for you.

Registering as a merchant

Once you have signed up, you will be asked to register as a merchant. This step helps Tiktok identify you as a legitimate seller and provides access to certain features and tools. You will receive a verification code via email to complete the registration process.

Selecting business type and shop name

After registering as a merchant, you will need to select your business type. If you’re an individual seller, you can specify that in this step. Additionally, you will be prompted to choose a shop name. Make sure to pick a name that accurately represents your brand and resonates with your target audience.

Choosing primary products

In this step, you will need to select the primary products you intend to sell on your Tiktok Shop. Choose a category that closely aligns with your offerings. If you’re unsure about your product category, you can select options like “Miscellaneous stores” or “Sporting Goods.” Remember, you can always change your primary products later if needed.

Verifying identity with passport or driver’s license

To verify your identity as a seller, you will be required to provide a copy of your passport or driver’s license. This step helps ensure the security and legitimacy of your Tiktok Shop. Whether you’re registering as an individual or using your EIN or LLC for your business, this verification process is mandatory.

Limitations on opening multiple shops per person

It’s important to note that you can only open one Tiktok Shop per person per identity. If you wish to have multiple shops, you will need to open them under different businesses or LLCs. This can be achieved by obtaining a new EIN number from the IRS or forming a new LLC. Keep in mind that opening multiple shops may have implications on your taxes, so it’s crucial to consult with a tax professional.

Opening a new shop under a business or LLC

If you already have a Tiktok Shop registered under your own personal name and identification, you can open another shop under your business or LLC. This allows you to expand your offerings or target different niches. Utilize your EIN number or the business’s social security number to create a new shop entity.

Applying for a new EIN number

To obtain a new EIN number, visit Irs.gov and apply for one. This is necessary if you want to open multiple Tiktok Shops under different businesses or LLCs. However, be aware that this may complicate your taxes, so it’s essential to consider the implications and seek professional advice.

Reviewing and Submitting Shop Setup

Certifying business or personal information

Before submitting your Tiktok Shop setup, review and ensure that all the business or personal information you provided is accurate and up to date. Double-check your shop name, primary products, and any other details to avoid any errors.

Providing social security number or ITIN

As part of the setup process, you may be required to provide your social security number or individual taxpayer identification number (ITIN). This information serves as the primary taxpayer identification and is necessary for Tiktok to verify your identity and comply with legal requirements.

Reviewing all submitted information

Once you have completed all the necessary steps and provided the required information, take some time to review everything. Make sure all details are correct and accurately represent your business. Reviewing your submission helps avoid any potential issues or discrepancies.

Confirming third-party subcontractor status

Tiktok may ask if you are a third-party subcontractor. Unless you are operating as an affiliate or running an agency for another company, you can select “No.” Most sellers will not fall under the category of third-party subcontractors.

Submitting shop setup

After completing the review process, you can submit your Tiktok Shop setup. Once submitted, Tiktok will review your application, and if everything is in order, your shop will be set up and ready to go.

Conclusion

Setting up a Tiktok Shop may seem intimidating at first, but by following the step-by-step process outlined above, you can get your shop up and running in no time. Remember to provide accurate information, verify your identity, and comply with all the necessary requirements. With your Tiktok Shop successfully set up, you can start showcasing and selling your products to the vast Tiktok community. Good luck!

To set up a TikTok Shop, there are a few steps you can follow: